To help the $640 billion world-wide print industry promote itself, highlight its true eco-friendliness and dispel common myths, Keen Systems launched the “Print Is Big” campaign. The site is a collection of facts and statistics about the U.S. and Worldwide printing industries, with emphasis on the industry’s size, eco-friendliness, importance to commerce, and connection to the online world. Companies and individuals in the industry are encouraged to use the campaign to promote themselves and the importance of the print industry overall. The campaign offers downloadable graphics on a Creative Commons license for companies to add their branding and distribute. Other resources are made available to spread the campaign.
Two Sides Mission Statement: Two Sides is an initiative by companies from the Graphic Communications Supply Chain including forestry, pulp, paper, inks and chemicals, prepress, press, finishing, publishing and printing. Our common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.
When you use paper, you give tree farmers a reason to plant more trees, maintain their forests and avoid selling their land for development. Go Paper. Grow Trees was created to spread the truth about paper’s impact on the environment and its importance in our everyday lives.